Craft detail needs close-up photography
Macro shots of dovetails, oiled oak grain and fitted wardrobes sell skill better than wide room shots alone.
Caption with wood species and finish so architects know your material range.
Bespoke vs standard joinery
If you build one-off kitchens, say lead times and design process. If you fit supplier carcasses, clarify that too. Mixed messages waste studio visits.
Architects search differently than homeowners
Professionals look for DIN norms, fire ratings and site references. Homeowners want Pinterest moods and budget hints.
Two entry paths on one site prevent both groups from bouncing.
Workshop story builds premium pricing
Introduce your team, machines and sustainability sourcing. Buyers of custom stairs accept higher quotes when they see who will build them.
What's included in the flat rate
Up to three content pages plus legal pages, custom domain, SSL, daily backups, basic SEO, WhatsApp button and bilingual DE + EN.
Two text or image updates per month are included. Add-ons like logo design, extra pages or Google Business setup are optional.
How webflat.ai works
Message us on WhatsApp or via the form. We clarify your audience and content, deliver a draft and revise based on your feedback.
You pay €0 until you approve the draft in writing. Then the flat rate starts at €99 per month. Cancel monthly, no minimum term.